Mission and Vision

Tourism Prince Rupert’s Mission is to lead local tourism marketing and destination development initiatives through education, advocacy, and collaboration with both community and external partners.

Our Vision is to stimulate sustainable prosperity for the Prince Rupert region as a world-renowned tourism destination.

Walking the shoreline in Prince Rupert. Image by Andrew Strain.

Our Objectives

Prince Rupert already has all the components of a dream travel destination. We have access to pristine & unique wilderness, a beautiful natural setting, excellent dining venues showcasing local foods, funky retail stores, and best of all, genuine & welcoming locals. Tourism Prince Rupert’s job is to spread the word about everything our community has to offer, and help support even more growth & development in the tourism sector.

Destination Marketing

Prince Rupert has a lot going for it. Every year, we develop & launch new marketing campaigns focused on attracting visitors to Prince Rupert from across the globe.

Indigenous Tourism

Prince Rupert is a culturally diverse community, with over 35% of Prince Rupert’s population identifying as having North American Aboriginal origins. Tourism Prince Rupert aims to work collaboratively with area First Nations to support the development of Indigenous-led tourism experiences, products, and opportunities.

Destination Development

Prince Rupert is already a fantastic tourist destination. We aim to build local capacity to grow our tourism sector for long-term sustainability.

Education & Industry Development

Our role is to represent Prince Rupert’s tourism sector. We work closely with regional and provincial partners to ensure the voices of Prince Rupert tourism stakeholders are heard.

Partnerships & Industry Advocacy

By checking frequently with our local tourism partners & businesses, we aim to include many different perspectives in order to support our local tourism sector effectively.

Our Team

Meet the team behind the scenes in Prince Rupert’s tourism industry. We’re passionate about building Prince Rupert’s tourism sector and supporting local businesses.

Ceilidh Marlow

Executive Director


Ceilidh Marlow grew up on Quadra Island, BC, and moved to Prince Rupert in 2015. Used to the island life, the adjustment to coastal life in Prince Rupert was an easy one for Ceilidh to make. With a background in public relations, fundraising, and project management, Ceilidh brings a wealth of experience from her time working at the Museum of Northern BC and with the City of Prince Rupert on the Prince Rupert 2030 Vision. Ceilidh also serves as a Director on the Boards of the North Pacific Cannery National Historic Site and the Northern British Columbia Tourism Association.

Outside of work, Ceilidh can be found walking Prince Rupert’s beautiful wilderness trails or enjoying a meal at one of Prince Rupert’s fantastic restaurants. Ceilidh’s favourite thing about living in Prince Rupert is the temperate year-round climate and the fresh air that results from the surrounding rainforest and coastal waters.

Jane Collins

Marketing Manager


Jane Collins was born in Prince Rupert but raised in Ottawa, Ontario. There’s a saying in Prince Rupert that people who leave always find their way back – and for Jane, that’s certainly true! Jane comes to Tourism Prince Rupert with extensive experience in communications, having previously managed all social media and website content for School District #52.

Outside of work, Jane can be found on the end of a fishing rod or walking her dog Chester (Cheddy). Jane’s favourite thing about living in Prince Rupert is the variety of year-round outdoor activities such as bonfires, camping, and fishing.

Board of Directors

Scott Farwell
Managing Director, Crest Hotel | President 2021-2023
Robyn Bertrand
Owner, Haa Nee Naa Lodge | Vice-President 2022-2024
Jack Payne
Owner, Inn on the Harbour & the Pacific Inn | Treasurer 2022-2024
Blair Mirau
Chief Executive Officer, Gitmaxmak’ay Nisga’a Society | Director 2022-2024
Howard Tsang
Corporate Officer, North Coast Regional District | Director 2021-2023
Cristina Kaminski
Volunteer Cruise Ambassador | Director 2022-2024
James Warburton
Owner, Highliner Hotel & First Avenue Suites | Director 2021-2023
Jeff Stromdahl
Manager, Trade Development, Prince Rupert Port Authority | Director 2021-2023
Gurvinder Randhawa
City Councillor | Director 2022-2024

Programs and Projects

Keep up the date on all the exciting work that Tourism Prince Rupert is going locally by reading more about our projects and programs in the community.

Community Signage Improvement Project

Improving Prince Rupert’s entry & wayfinding signage, bolstering downtown appeal through the addition of public art, and providing opportunities for the inclusion of Sm’algyax language locally.

Learn More

Associations and Organizations

Tourism is a collaborative industry with many federal, provincial, regional, and local support programs in place to help the industry grow. There are also a number of key organizations that work hard every day to build our tourism economy to its fullest potential.

Resources Headline

Helpful links and tools for businesses and organizations in the tourism sector.

Tourism Prince Rupert 2022 Annual report

Tourism Prince Rupert 2021 Annual Report

Tourism Prince Rupert 2020 Annual Report

Tourism Prince Rupert Strategic Plan 2022-2027



PRESS RELEASE 28/11/2022: New Visitor Website Launches for Prince Rupert

PRESS RELEASE 07/11/2022: Value Of Tourism Survey Launches In Northwest BC

PRESS RELEASE 18/10/2022: Construction Begins On New Signage

Press Release 25/03/2022: Community Signage Project

Press Release 18/03/2020: Covid-19 Update

Press Release 11/05/2020: Small Business Recovery Task Force

Press Release 12/06/2020: Resident Travel Sentiment Survey