Mission and Vision

Tourism Prince Rupert’s Mission is to share Prince Rupert’s unique spirit by leading tourism marketing and destination development initiatives.

Our Vision is for Prince Rupert to be a dynamic, unique, and fulfilling place to live, supported by a thriving and respectful visitor economy.

Walking the shoreline in Prince Rupert. Image by Andrew Strain.

Our Objectives

Prince Rupert already has all the components of a dream travel destination. We have access to pristine & unique wilderness, a beautiful natural setting, excellent dining venues showcasing local foods, funky retail stores, and best of all, genuine & welcoming locals. Tourism Prince Rupert’s job is to spread the word about everything our community has to offer, and help support even more growth & development in the tourism sector.

Destination Marketing

Prince Rupert has a lot going for it. Every year, we develop & launch new marketing campaigns focused on attracting visitors to Prince Rupert from across the globe.

Indigenous Tourism

Prince Rupert is a culturally diverse community, with over 35% of Prince Rupert’s population identifying as having North American Aboriginal origins. Tourism Prince Rupert aims to work collaboratively with area First Nations to support the development of Indigenous-led tourism experiences, products, and opportunities.

Destination Development

Prince Rupert is already a fantastic tourist destination. We aim to build local capacity to grow our tourism sector for long-term sustainability.

Industry Development

Our role is to represent Prince Rupert’s tourism sector. We work closely with regional and provincial partners to ensure the voices of Prince Rupert tourism stakeholders are heard.

Our Team

Meet the team behind the scenes in Prince Rupert’s tourism industry. We’re passionate about building Prince Rupert’s tourism sector and supporting local businesses.

Jaimie Angus

Executive Director


Jaimie Angus is the Marketing and Visitor Experience Manager of Tourism Prince Rupert, working to develop and execute marketing campaigns and events that promote travel to Prince Rupert. Jaimie graduated from Humber College in the Tourism and Hospitality program, and has worked in the Tourism & Hospitality industry her entire career. Jaimie worked previously at the Highliner Hotel & Conference Centre as their Operations Manager, and brings additional experience working as the Operations Manager for the Olde Time Trolley Company that launched in 2023, and as a Director on the Board of The Ice House Gallery Artist Cooperative.

Jaimie was born in Vancouver, but moved to Toronto at age ten. Jaimie always felt that the West Coast was home, so after her schooling, she packed up and drove West across the country until she hit the end of the road, and has called the beautiful City of Prince Rupert home for the past eleven years. Jaimie is so excited to be able to share the magic of this coastal gem to help inspire others to travel here and fall in love, just like she did!

Kara Wilkinson

Tourism Development Coordinator


Kara Wilkinson is the Tourism Development Coordinator of Tourism Prince Rupert, leading local tourism marketing and destination development initiatives. Kara graduated from BCIT in the Marketing Management- Tourism program and has worked in non-profits, event management, hospitality, and real estate.
Kara was born and raised in Maple Bay on Vancouver Island and is so happy to be living by the ocean again since moving to Prince Rupert in 2022. Kara loves the beauty and adventure Prince Rupert has to offer and she’s looking forward to bringing this excitement to her role.

Board of Directors

Blair Mirau
Chief Executive Officer, Gitmaxmak’ay Nisga’a Society | President 2022-2024
Robyn Bertrand
Owner, Haa Nee Naa Lodge | Vice-President 2022-2024
Scott Farwell
Managing Director, Crest Hotel | Past President 2023-2024
Jack Payne
Owner, Inn on the Harbour & the Pacific Inn | Treasurer 2022-2024
Craig Outhet
Owner, Wheelhouse Brewing | Director 2023-2025
Cristina Kaminski
Volunteer Cruise Ambassador | Director 2022-2024
James Warburton
Owner, Highliner Hotel & First Avenue Suites | Director 2023-2025
David Eng
Owner, Sunset Charters | Director 2023-2025
Gurvinder Randhawa
City Councillor | Director 2022-2024
Tim Tindle
Asset Manager, Crest Hotel | Director 2023-2025

Programs and Projects

Keep up the date on all the exciting work that Tourism Prince Rupert is going locally by reading more about our projects and programs in the community.

Dine Out Prince Rupert

Dine Out Prince Rupert is back! During the DOPR campaign, participating restaurants will offer a feature menu at a set price point to entice customers to eat out and support local restaurants during a typically slow period.

Learn More

Community Signage Improvement Project

Improving Prince Rupert’s entry & wayfinding signage, bolstering downtown appeal through the addition of public art, and providing opportunities for the inclusion of Sm’algyax language locally.

Learn More

Lax Süülda Container Market

We are now accepting vendor applications for the 2024 season! The Lax Süülda Container Market is a unique waterfront space that provides an opportunity for regional artisans, small business owners, and vendors to showcase their products to visitors in Prince Rupert.

Learn More

Associations and Organizations

Tourism is a collaborative industry with many federal, provincial, regional, and local support programs in place to help the industry grow. There are also a number of key organizations that work hard every day to build our tourism economy to its fullest potential.

Resources Headline

Helpful links and tools for businesses and organizations in the tourism sector.

Tourism Prince Rupert 2023 Annual report

Tourism Prince Rupert 2022 Annual report

Tourism Prince Rupert 2021 Annual Report

Tourism Prince Rupert 2020 Annual Report

Tourism Prince Rupert Strategic Plan 2022-2027 Snapshot

Tourism Prince Rupert Strategic Plan 2022-2027

2023 Call for Directors



PRESS RELEASE 28/11/2022: New Visitor Website Launches for Prince Rupert

PRESS RELEASE 07/11/2022: Value Of Tourism Survey Launches In Northwest BC

PRESS RELEASE 18/10/2022: Construction Begins On New Signage

Press Release 25/03/2022: Community Signage Project

Press Release 18/03/2020: Covid-19 Update

Press Release 11/05/2020: Small Business Recovery Task Force

Press Release 12/06/2020: Resident Travel Sentiment Survey