Community Signage Improvement Project

Improving Prince Rupert’s entry & wayfinding signage, bolstering downtown appeal through the addition of public art, and providing opportunities for the inclusion of Sm’algyax language locally.

Project Overview

Tourism Prince Rupert has secured funding through the Province of British Columbia’s Community Economic Recovery Inventive Program (CERIP), matched with a contribution from our own Society reserves, to install new signage throughout Prince Rupert. This project has two main components:

(1) The installation of new highway welcome signs at each main entrance to the community: at the Highway 16 entrance from Terrace and at the Highway 16 entrance from the BC Ferries terminal.

(2) The installation of new wayfinding and informational signage throughout the downtown and main tourism areas, highlighting the main attractions, activating the new City districts identified in the Prince Rupert 2030 Vision, and showcasing the work of local artists. 

Project Partners

  • Province of British Columbia
  • City of Prince Rupert
  • Ts’msyen Sm’algyax Language Authority 

Project Funding

  • Province of British Columbia – CERIP
  • Tourism Prince Rupert Society

Local Artists

  • Russell Mather
  • Chris Fraser
  • Lucy Trimble
  • Kristen McKay
  • Roddy Tasaka

Design Agency

  • Will Creative

Project Goals

This destination development project has multiple goals:

 

  1. Improve the visitor experience through new wayfinding & welcome signage across Prince Rupert
  2. Support local business recovery from COVID-19 by helping direct more traffic to key areas
  3. Remove and replace outdated & inconsistent signage
  4. Create opportunities for local artists to display more public art in Prince Rupert’s downtown
  5. Align with the Prince Rupert 2030 Vision’s placemaking & downtown improvement strategies
  6. Create opportunities for the inclusion of Sm’algyax language and Indigenous art in public spaces

Outdated wayfinding signage in Cow Bay

Welcome Signs

Tourism Prince Rupert aims to install two new welcome signs at each main highway entrance to the community. 

The replacement of the welcome signs at both entrances to Prince Rupert has also long been a desired destination development project, with the sign at the BC Ferries entrance removed due to disrepair and the other sign off Highway 16 from Terrace displaying no sense of community identify or visitor information whatsoever. The replacement of these signs is an opportunity to showcase Prince Rupert’s unique culture and community vibrancy at all main entrances to the city. The new signs will include a welcome message in Sm’algyax as well as artwork created by local artist Russell Mather.

Existing sign base at BC Ferries Entrance (right) & existing Welcome Sign at Highway 16 entrance from Terrace (left)

New Welcome Sign Concepts

 These are early design concepts only. They are subject to change based on community & stakeholder feedback as well as availability & cost of materials. Tourism Prince Rupert welcomes any and all feedback on these current design concepts. 

Wayfinding Signage

Tourism Prince Rupert aims to help both locals and visitors more easily locate key retail, dining, hospitality, and outdoor adventure business and attractions in the downtown core by installing vibrant new wayfinding signage featuring designs from local artists in key downtown districts. 

A common challenge identified by visitors is difficulty navigating Prince Rupert’s streets without a guide. New wayfinding and signage along main walking routes would help alleviate this frustration and help Tourism Prince Rupert advocate for the continued growth and development of the local tourism sector.  The timing for this project is also opportune. The economic toll of COVID-19 on local tourism sector businesses has been immense, with a number of key attractions and tour operators electing to close completely for the 2020-21 seasons. Tourism has been one of the hardest-hit sectors by COVID-19 and investment into local tourism infrastructure will signal that tourism recovery is a key priority and the visitor experience will be improved at all turns to allow for a more resilient local tourism economy in the years to come. 

In the fall of 2021, Tourism Prince Rupert executed a public call for artists, from which four local artists were selected for their work to be included in the wayfinding signage design: Chris Fraser, Roddy Tasaka, Lucy Trimble, and Kristen McKay. The wayfinding signage will be divided into four new city districts, as identified in the Prince Rupert 2030 Vision, with artwork for each district to be provided by a different local artist.

Existing wayfinding signage throughout Prince Rupert

New Wayfinding Sign Concepts

 These are early design concepts only. They are subject to change based on community & stakeholder feedback as well as availability & cost of materials. Tourism Prince Rupert welcomes any and all feedback on these current design concepts. 

The new wayfinding signage will include the following types of signs:

  • Information kiosks in each district
  • Fingerboard-style directional signs
  • Small informational panels

Each sign will include the following elements:

  • Directions & walking distance to key community amenities and attractions
  • Community maps
  • District identifiers (aligning with the Prince Rupert 2030 Vision)
  • Artwork from a different local artist (note the artwork shown below is a placeholder only and will be replaced once the custom artwork currently being developed is complete). The artwork will be sandblasted into the cedar structure (see example to the right).

Wayfinding maps

 These maps are concepts only. They are subject to change based on community & stakeholder feedback as well as necessary installation approvals. Tourism Prince Rupert welcomes any and all feedback on these current sign locations. 

Map of existing wayfinding signage in Prince Rupert to be removed

Map of proposed new wayfinding signage in Prince Rupert to be installed

Tell us what you think! We welcome all community feedback. Our public comment period is open until April 18th, 2022.

Community Feedback Form

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