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Prince Rupert Destination Development Strategy Workshop

July 20, 2023 @ 8:30 am - 5:00 pm

NBCTA, Destination BC, and Indigenous Tourism BC have scheduled destination development planning sessions to create a regional destination development strategy that integrates the results from our Northeast and Northwest Destination Development Strategies. This important work will also prepare the region for success to deliver iconic experiences as part of Destination BC’s Invest in Iconics Strategy. Your participation is critical to the success of the destination development process.

Five in-person workshops will take place in June and July.

The May 17 and May 23 virtual sessions looked at the investments in destination development projects and progress made to date. Recordings are available here.

Collectively, tourism champions will review the progress to date, identify gaps and future opportunities and gain an understanding of the status of tourism interests and the capacity of all communities. The importance of providing input in this bottom-up process cannot be understated. With NBCTA’s support, the Indigenous engagement to involve community members and businesses is led by ITBC’s Northeast and Central Indigenous Tourism Specialist, Angela Keech (angela@indigenousbc.com) or Northwest Indigenous Tourism Specialist, Shawna Gosnell (shawna@indigenousbc.com).

If you are unable to attend the in-person workshop at a location near you but would like to provide input, please contact april@nbctourism.com. We will gladly arrange a one-to-one discussion so that you can contribute to this important work.


July 20, 2023
8:30 am - 5:00 pm
Event Category:


The Crest Hotel
222 1st ave west
Prince Rupert, BC Canada
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