Though raised in Artemisa, an hour outside of Havana, Alex Cuba’s artistry is as far-flung as the place he has settled and lived for over 15 years: Smithers, BC. His music at once incorporates his roots and is a unique amalgam of styles, having collaborated with artists ranging from Jason Mraz to Ron Sexsmith and Nelly Furtado; and bringing together melodies, popsoul hooks and rock chords in songs that may seem to bear little resemblance to traditional Cuban form.

A forward-thinking, indie-minded artist, Alex has amassed a steadily-growing following among critics and fans. With over 20 awards and nominations to his name, including 4 Latin Grammys, 2 Juno Awards, and 3 Grammy nominations. He continues to make music at an astounding pace, releasing three albums in the last four years: Sublime (2019), Mendo (2021), and El Swing Que Yo Tengo (2023). His growing boyd of work defines a unique musical place in the Latin diaspora.

“He’s like Marvin Gaye singing soul to a new generation.”
~ Boston Globe

“Alex Cuba is a ground breaking figure, which may say something about the process of giving roots music a cosmopolitan polish.”
~ Nashville Scene

“a master at conveying emotions through songs.”
~ Vancouver Sun